Mobile Operators in emerging markets introduce SMS-based Person-to-person (P2P) prepaid airtime transfer services
Mobile Money Launches
Smart Money and GCash in the Philippines formally introduce SMS/STK-based P2P prepaid money transfer services*.*Uses a second balance to hold money, just like airtime, without requiring a bank account.
Millions of Sign Ups
Smart Money and GCash continue to grow with millions of subscribers signing up for P2P mobile money transfers.
M-PESA Launches in Kenya
M-PESA by Safaricom/Vodafone in Kenya is introduced for similar mobile money services for the under-banked
M-PESA: US$1bn Monthly
M-PESA experiences extraordinary growth*, reaching 17m+ subscribers regularly transacting US$1bn in P2P transfers every month.*Due largely to Safaricom’s market share, an un-regulated market, and geographical alignment
New Services, Slow Uptake
130 mobile money services launched globally; capable of reaching 00′s of millions of subscribers, but plateauing at ~10%* subscriber uptake.*Due largely to increased competition and the inconvenience of day-to-day use.
VeriFone Mobile Money
VeriFone Mobile Money – a VeriFone Inc. (NYSE:PAY) Joint Venture with Mobilis – launches and deploys point-of-sale solutions for convenient mobile money payments at the point-of-sale.
An Everyday Way to Pay
Mobilis’ mobile payment & transfer solutions forecast to enable a widespread transformation of mobile money at the point-of-sale.